ASCET Digital - Web design, Digital Marketing specialists - Ballarat, Melbourne, Sydney, Wagga

Mobile Advertising

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The emergence of mobile device use both for personal and business purposes is one important factor to consider in your advertising campaign.

This growing segment of the search market offers a high potential to reach people wherever they have access to the internet on their phone or tablet.

To give you a glimpse of what you are missing when you ignore mobile advertising in your campaign, consider these data on the population of mobile phone users in Australia for 2011:

  • 83% of the adult population
  • 92% of full time workers
  • 95% of 25-34 year olds
  • 78% of teenagers from 14-17 years

So what's in it for you when you implement mobile ad campaigns?

Benefits of using Mobile Ads

  • After searching with a smartphone, 9 out of 10* people take some form of action
  • After researching on a smartphone, 77%** of people contacted a business
  • As a result of using a smartphone, 74%*** made a purchase
  • They offer a range of mobile extensions: sitelinks to drive people deeper into your site, ads for specific products, click-to-call ads, location extensions, offer ads to drive people to store

They say, "You can't manage what you can't measure". The good thing with mobile advertising is that you can measure it and can therefore manage it!

Measuring the Benefits of Mobile Ads.

  • There are lots of different ways that you can use to measure mobile ad effectiveness depending on the chosen ad extensions
  • For example these include - sales, sign-ups, number of calls, length of calls, conversions, downloads
  • Mobile ads are an important part of online advertising strategy - it's the way we communicate today
  • They are relevant, local and targeted - they help to reach your customers no matter where they are
  • Strong calls to action important so that people know what you want them to do
  • Highly measureable performance - helping you to see how well it's working

If you want to know more how to harness the power of mobile advertising, contact us today for a no-obligation consultation.

we'll get you noticed we'll get you noticed

Ascet Digital has been providing digital solutions for over 10 years.

Melbourne - Sydney - Wagga Wagga - Ballarat