Call Tracking

Digital Marketing

Based on research, accurate data, analysis and identifying actionable insights.

Why Ascet?

We have helped many organisations across a range of industries transition to Digital Advertising.

Our Approach

We know that what works for one business is not going to automatically work for another business. Your business is unique.

We offer independent call tracking advice and services to our clients as part of our Analytics measurement toolkit.

We are a not a vendor based service and can offer conflict free advice for your call tracking needs.

In many cases, call tracking has been a game changer. Campaigns that we thought were performing well (but did not have evidence) turned out to be running above expectations when calls were tracked.

Other campaigns that we expected to generate high call volumes were not as successful as anticipated. Recording phone calls provided us with a valuable tool to better under what was working or not working.

The main point was that call tracking provided us with actionable intelligence that powered future decision making.

How Does Call Tracking Work?

Here is a simple case study on how it works

BOB CALLS A TRACKING NUMBER
Bob looks for a ﬂorist and clicks on your paid ad. The phone number he sees on your website is a tracking number speciﬁcally designated to track Adwords visitors.

BOB’S CALL IS ROUTED INTELLIGENTLY
His phone call is redirected to a number of your choice, and you receive that phone as normal.

YOUR AGENT KNOWS BOB
The details of what triggered the call are captured in our system and can be tied back to the campaign, ad text or keyword.